(From the Sacramento Business Journal – click here for original coverage with subscription)

Shely Aronov’s Davis-based company InnerPlant is bringing to market fluorescing plant trait technology to help farmers get higher yields using fewer expensive chemicals by pinpointing early on where in the field crops need help.

The target crop is soybeans, which tend to be grown in vast acreage, so pinpointing problems allows farmers to use a little chemical where it is needed rather than broadcasting chemicals over hundreds or thousands of acres.

(Article continues at the Sacramento Business Journal with subscription)