InnerPlant Selected as Finalist In General Excellence by Fast Company’s 2021 World Changing Ideas Awards

Press Release

InnerPlant Selected as Finalist In General Excellence by Fast Company’s 2021 World Changing Ideas Awards

InnerTomato Living Sensor honored for showing innovative path to plants that alert farmers optically when they’re thirsty or sick to reduce the use of chemicals while boosting yields

SAN FRANCISCO, CA via WEBWIRE –  InnerPlant, the company pioneering the development of living plant sensors, today announced that its InnerTomato Living Sensor was selected as a finalist for Fast Company 2021 World Changing Ideas Awards in the category of General Excellence and received honorable mention in the food category. The awards honor the businesses, policies, projects, and concepts that are actively engaged and deeply committed to pursuing innovation when it comes to solving health and climate crises, social injustice, or economic inequality.

The InnerTomato Living Sensor is a proprietary tomato plant that alerts farmers when it’s thirsty or sick using optical signals visible using a standard camera on a tractor, drone, satellite, and even an iPhone. Data directly from plants can give farmers early indication of a problem, like a lack of water or pathogen attack, before it spreads to an entire field. This potential early warning helps farmers keep plants healthy, maximizing yields and reducing the need for chemical fertilizers and pesticides resulting in more profits for farmers and healthier food for consumers.

“Chemicals help us feed a growing population but at a high environmental cost and the problem is made more complex by the fact that nature adapts quickly so the solution to tomorrow’s problem is often a harsher chemical,” explains Shely Aronov, InnerPlant’s CEO and co-founder. “Innovation is the only way to break that cycle so farmers can increase their yields while reducing the negative impacts that harsher and harsher chemicals have on the land.”

Now in its fifth year, the World Changing Ideas Awards showcase 33 winners, more than 400 finalists, and more than 800 honorable mentions—with Health and Wellness, AI & Data among the most popular categories. A panel of eminent Fast Company editors and reporters selected winners and finalists from a pool of more than 4,000 entries across transportation, education, food, politics, technology, and more. Plus, several new categories were added, including Pandemic Response, Urban Design, and Architecture. The 2021 awards feature entries from across the globe, from Brazil to Denmark to Vietnam.

Showcasing some of the world’s most inventive entrepreneurs and companies tackling exigent global challenges, Fast Company’s Summer 2021 issue (on newsstands May 10) highlights, among others, a lifesaving bassinet; the world’s largest carbon sink, thanks to carbon-eating concrete; 3D-printed schools; an at-home COVID-19 testing kit; a mobile voting app; and the world’s cleanest milk.

“There is no question our society and planet are facing deeply troubling times. So, it’s important to recognize organizations that are using their ingenuity, impact, design, scalability, and passion to solve these problems,” says Stephanie Mehta, editor-in-chief of Fast Company. “Our journalists, under the leadership of senior editor Morgan Clendaniel, have discovered some of the most groundbreaking projects that have launched since the start of 2020.”

About Inner Plant
InnerPlant is the world’s leading developer of genetically adapted living plant sensors. Founded in 2018 by Shely Aronov and Rod Kumimoto, their team of seasoned food entrepreneurs and scientists uses millions of years of Mother Nature’s R&D and a protein extensively studied for safety as a food additive to help plants send signals that farmers can use to boost yields, increase profits, and preserve the environment. For more information visit: innerplant.com.

About the World Changing Ideas Awards
World Changing Ideas is one of Fast Company’s major annual awards programs and is focused on social good, seeking to elevate finished products and brave concepts that make the world better. A panel of judges from across sectors choose winners, finalists, and honorable mentions based on feasibility and the potential for impact. With the goals of awarding ingenuity and fostering innovation, Fast Company draws attention to ideas with great potential and helps them expand their reach to inspire more people to start working on solving the problems that affect us all.

Media Contact
Sean Yokomizo
On behalf of InnerPlant
Press@innerplant.com
925.878.1200

Regenerative Farmer and Six-Time CEO Who Led Creation of Intuit’s QuickBooks Joins InnerPlant as Advisor

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Regenerative Farmer and Six-Time CEO Who Led Creation of Intuit’s QuickBooks Joins InnerPlant as Advisor

Veteran tech leader and award-winning farmer, Ridgely Evers, to help guide the company as it expands the development and deployment of its unique living plant sensors that gather data to reduce chemical use and improve crop yields

SAN FRANCISCO and HEALDSBURG, Calif. via WEBWIRE –  InnerPlant, the company pioneering the development of living plant sensors, today announces that six-time tech CEO Ridgely Evers is joining the company as an advisor. Evers is currently deeply involved in agriculture heading Captina, a SaaS company serving the wine industry, DaVero Farms & Winery, and AVIVO wines, which he started to take natural wine to the mass market.

Evers cut his teeth at Intuit, which he joined in 1988 to lead the creation of QuickBooks – still the defacto standard for small business. Following Intuit he served as CEO of six technology startups across a number of industries including farming, software, real estate, investment, and consumer products. During the Great Recession, Evers was appointed to President Obama’s Economic Recovery Advisory Board. He has been a hands-on farmer for over 30 years, developing deep expertise in regenerative practices.

“There are few executives who combine Ridgely’s hands-on experience in running technology companies and regenerative farms,” observes Shely Aronov, CEO and co-founder of InnerPlant. “His insight is tremendously valuable to us as we work toward helping farmers boost yields and profits while reducing the environmental impacts of farming.”

At InnerPlant, Evers will advise the company on strategy as it expands the deployment of its living plant sensors across a host of crops from the recently fielded InnerTomato™ to grapes, corn, and soybeans to name a few.

“InnerPlant’s breakthrough technology makes it one of those rare startups that can truly alter the future,” says Evers. “Large scale farming today requires heavy, prophylactic applications of chemical pesticides and fertilizers, at immense cost to both farmers and the environment. By enabling farmers to act only if and where they must, the real-time data from InnerPlant’s living sensors literally changes everything.”

The addition of Evers as an advisor comes on the heels of InnerPlant’s recent funding partnership with MS&AD Ventures, the fund backed by global insurance conglomerate MS&AD Group Holdings. The investment brings together InnerPlant’s powerful analytical platform and data gleaned directly from individual plant sensors with MS&AD Ventures’ deep risk management and financial experience. The news also clears the way for the joint exploration of data-driven solutions for crop risk management and food supply chains.

About Inner Plant
InnerPlant is the world’s leading developer of genetically adapted living plant sensors. Founded in 2018 by Shely Aronov and Rod Kumimoto, their team of seasoned food entrepreneurs and scientists uses millions of years of Mother Nature’s R&D and a protein extensively studied for safety as a food additive to help plants send signals that farmers can use to boost yields, increase profits, and preserve the environment. For more information visit: innerplant.com.

Media Contact
Sean Yokomizo
On behalf of InnerPlant
Press@innerplant.com
925.878.1200

InnerPlant Named a Finalist in $3 Million Grow-NY Business Competition

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InnerPlant Named a Finalist in $3 Million Grow-NY Business Competition

Company selected from over 200 international competitors to become one of 20 with a chance to win $1 million to help develop NY’s agricultural economy

SAN FRANCISCO and DAVIS, Calif. via WEBWIRE – InnerPlant, Inc., the world’s leading developer of genetically adapted living plant sensors, is one of 20 finalists for the 2020 Grow-NY food and beverage innovation and agriculture technology business challenge organized by the Empire State Development and Cornell University’s Center for Regional Economic Advancement.

InnerPlant amplifies the natural signals that plants send when under stress by adding a safe protein, long studied for human consumption, to plants’ genomes. When InnerPlants are thirsty, short of nutrients or under attack by pests or fungi, they show different optical signals that can be seen by optical devices ranging – from an iPhone to a satellite. The signals give farmers early warning so they can keep plants healthy, maximize yields and reduce the need for chemical fertilizers and pesticides, which results in more profits for farmers and healthier food for consumers.

“Innovation is the key to breaking today’s pesticide treadmill of ever more toxic chemicals that grow big company profits at the expense of farmers and the environment,” said Shely Aronov, chief executive officer and co-founder of InnerPlant. “Programs like Grow-NY are critical to fostering innovation and driving much-needed change in agribusiness. We’re honored to have the opportunity to present our ideas to the judges in November.”

InnerPlant joins 19 other finalists from across the world in working over the next two months with mentors and competition organizers in Upstate New York to compete for $3 million in startup funding, including a $1 million grand prize. Finalists will pitch their company to a panel of live judges at the Grow-NY Food and Ag Summit which will be held virtually on Nov. 17 and 18. The Summit is free and registration is now open for the public.

Grow-NY is an unprecedented business competition focused on enhancing the emerging food and agriculture innovation cluster currently present in the Finger Lakes, Central New York and Southern Tier regions. In just the first year of a three-year commitment, Grow-NY attracted 199 completed applications around the world. This year, as we embark on the second installment, more than 264 startups applied from 27 countries including Israel, Germany, and Argentina. In the U.S., 26 states were represented, including 98 entries from New York. 29% of applicants included a female founder and 32% included a founder from an underrepresented minority group.

Empire State Development is providing funding for the Grow-NY competition through its Upstate Revitalization Initiative, with administration support from Cornell University’s Center for Regional Economic Advancement. The winner will be required to conduct business in the Grow-NY region which features counties within Central NY, the Finger Lakes and the Southern Tier of New York State where there are vibrant farmlands as well as several major urban centers, including Rochester, Syracuse, Ithaca and Binghamton. The winning business will help contribute to job growth, connect with local industry partners and contribute to a thriving economy.

Finalists were determined by a panel of 30 independent judges comprising the spectrum of food, beverage and agriculture businesses and academics. Grow-NY will award prize money to seven winners this November, all payable in stages, based on business milestones. This includes the $1 million top prize, two $500,000 prizes and four smaller amounts. Tax incentives will also be included.

“In transforming this year’s Grow-NY Food and Ag Summit into a virtual, we have intentionally created multiple networking opportunities where growers, start-ups, established businesses and influencers can connect,” said Smith. “Food, beverage and agriculture innovation in the Grow-NY region is thriving and we are excited to draw new companies into the ecosystem by creating a welcoming environment for strong partnerships.”

All finalists will receive:
Dedicated mentorship from a hand-selected business advisor;
Additional pitch training to hone their live pitches for the judges;
Networking introductions, business tours with potential partners, and valuable appointments for finalist team representatives.

The Grow-NY Food and Ag Summit attracted more than 900 attendees last year and, to align with safety guidelines to prevent the spread of COVID-19, the event will be held virtually this year on Nov. 17 and 18. Finalists will still have the opportunity to pitch their business plans and answer questions from a live panel of judges. Attendees can also experience a symposium featuring a series of panels discussing the biggest issues facing the food and agriculture industry.

To learn more about the other finalists, as well as the mentors, judges and full schedule of upcoming Grow-NY events, please visit grow-ny.com.

About InnerPlant
InnerPlant is the world’s leading developer of genetically adapted living plant sensors. Founded in 2018 by Shely Aronov and Rod Kumimoto, their team of seasoned food entrepreneurs and scientists uses millions of years of Mother Nature’s R&D and a protein extensively studied for safety as a food additive to help plants send signals that farmers can use to boost yields, increase profits and preserve the environment. For more information visit: innerplant.com.

About Empire State Development
Empire State Development (ESD) promotes a vigorous and growing state economy, encourages business investment and job creation, and supports diverse, prosperous local economies across New York State through the efficient use of loans, grants, tax credits, real estate development, marketing and other forms of assistance. To learn more about ESD visit esd.ny.gov.

About the Cornell Center for Regional Economic Advancement
The Cornell Center for Regional Economic Advancement (CREA) supports economic impact in Upstate New York through entrepreneurship and innovation. We help people advance ideas that will create jobs in all fields in our region, to enrich the area’s economic diversity. To learn more, visit crea.cornell.edu.

Media Contact
Sean Yokomizo
On behalf of InnerPlant
Press@innerplant.com
925.878.1200

InnerPlant Launches InnerTomato™ – Breakthrough Living Sensor Plant Gives Farmers Augmented Reality Tool That Shows When Fields Are Sick Using An iPhone

Press Release

InnerPlant Launches InnerTomato™ – Breakthrough Living Sensor Plant Gives Farmers Augmented Reality Tool That Shows When Fields Are Sick Using An iPhone

A picture is worth a thousand pounds of pesticide – Veteran food entrepreneurs and scientists create genetically adapted tomato plant that brings higher yields, healthier food and better land-use

SAN FRANCISCO and DAVIS, Calif. via WEBWIRE – InnerPlant, Inc. the world’s leading developer of genetically adapted living plant sensors, today launched its first sentinel plant, InnerTomato™ living sensor, a proprietary tomato plant that alerts farmers optically when it’s thirsty or sick. Farmers growing InnerTomatoes can photograph their fields with augmented reality on an iPhone, a drone or a satellite, keeping plants healthy, maximizing yields, reducing the need for chemical fertilizers and pesticides resulting in more profits for farmers and healthier food for consumers.

“Farms today live on a pesticide treadmill of ever more toxic chemicals that grow big company profits at the expense of a bleak future,” said Shely Aronov, chief executive officer and co-founder of InnerPlant. “Our solution delivers healthy plants that help farmers reduce fertilizer and pesticide use, improve land-use via early detection, and grow healthy produce. InnerTomato is the first of our many upcoming InnerPlant species that will level the playing field for farmers.”

Plants alert their neighbor plants of stress by secreting chemicals from their roots and leaves to trigger their neighbors’ defense mechanisms. InnerPlant amplifies these natural signals by adding a safe protein, long studied for human consumption, to plants’ natural capabilities. When InnerPlants are thirsty, short of nutrients or under attack by pests or fungi, they show different colors that can be seen by optical devices ranging – from an iPhone to a satellite. Farmers only need tens of InnerTomato living sensors per field to have an effective defense system.

The optical signals from the plants alert farmers to their needs weeks before problems arise and remove the need for the blanket application of expensive chemical fertilizers and pesticides. Information communicated directly from the plants also helps increase yields and farm profits since even with huge amounts of agrochemicals, farmers routinely see up to 20% of their harvests destroyed by pathogens that could have been controlled with earlier detection and more responsive, plant-specific interventions.

“Farmers today spend hundreds of dollars per acre on pesticides and fertilizers,” said Carl Peterson, CEO of Peterson Seeds of North Dakota. “Giving them easy access to insights about their crops’ needs will allow them to do more with less while improving farming’s economic and environmental sustainability as a whole.”

Founded in 2018, InnerPlant has set its sights on revolutionizing farming by combining biotechnology, Big Data and the Internet of Things. InnerPlant’s plants are living IoT devices – the InnerTomato plant is the first of many staple plants to come. The company is also applying its plant-based signaling technology to soybeans, grapes and cover crops with the goal of turning every plant into a living sensor to give farmers easy-to-use tools that boost yields to supply consumers with healthy food while preserving the environment.

About InnerPlant
InnerPlant is the world’s leading developer of genetically adapted living plant sensors. Founded in 2018 by Shely Aronov and Rod Kumimoto, their team of seasoned food entrepreneurs and scientists uses millions of years of Mother Nature’s R&D and a protein extensively studied for safety as a food additive to help plants send signals that farmers can use to boost yields, increase profits and preserve the environment. For more information visit: innerplant.com

Media Contact
Sean Yokomizo
On behalf of InnerPlant
Press@innerplant.com
925.878.1200